It is very important that you are careful about the various Google search engine guidelines on creating content. If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for …

Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. To speed up the process, they browse common areas, such as page headlines and image tags …

Backlinks are hyperlinks that point back to your website. Using certain keywords, which relate to your specific business, can be tailored into such a way that any search for them will bring up your website. Fundamental search engine optimization never changes. You only have three things to work with: content …

Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate …

Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative …

You need to make sure that your address is in the area you are actually targeting. If you can’t back up your marketing in a specific location, then your efforts are never going to be as rewarding. As you begin using proven SEO strategies, you will learn how to …

If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. If I’ve convinced you of the importance of SEO, you’re probably starting to wondering how you perform SEO and what it entails. These are valid thoughts and important …

SEO content should be clear, concise, and should aim to satisfy a user’s intent when they search for particular keywords. Learn which industry ranking factors are important to your business and how to improve your online rankings. Link building isn’t dead. Not by a long shot. Does the …

If you can do this, people will discover your site and assuming you have quality content, they will begin to talk about you organicall While every website needs its own strategy for optimization, we follow the same templated process regardless of industry. It is useful to come up with a …

Simply put, higher volume is better. The more people that search for your keyword, the more of them that might find your page. One way search engines derive intent is by classifying queries into intention categories. Most online marketers are bad at SEO because they can’t sell for shit …

Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. Review your h1 tags across your site, using a …

Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Although social media is increasingly becoming a popular tool for businesses to promote themselves, search engines are still the primary method that people use as they navigate …

When you use stock photos, you are taking the personality out of your website and suggesting to the reader that your online presence is nothing more than a marketing brochure. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of …

The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps …

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

As users’ behaviors and search engines’ capabilities develop over time, standards come and go in the blink of an eye. To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and …

There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. However, you’ll be fighting to rank for a keyword which doesn’t offer any real rewards to your business. Gaining backlinks is tough, as it involves convincing a …

Whether you’ve already written content on a similar topic, or there’s a great source that you’ve been using to learn more about your niche, it can be a great idea to link to it. A common misconception about SEO is that it’s a one and done …

Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. The most critical thing to automate is competitor research. A search engine results page (abbreviated to SERP) is the listing …

Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. For example, if …

Spam too can increase for the same reasons, but with good filters in place, this can easily be managed. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you …

Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. This ensures that internal staff time is used most wisely, and the highest ROI is received from these efforts. Review sites should …

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and …

The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to …

Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are …

By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for archaic search requirements. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before …

Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries. Links on …

Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Would you rather read 5 articles about one subject, or one or two well thought …

Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. The internet gets …

Search engines have been running on two wheels, On page and Off page factors. Even if one disbalances, it will lead to failure in proper SEO. Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 …

Is it exciting? In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. This will not only improve your …

Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking. Be honest, and genuine. It is always fresh and up-to-date. By following this advice, you will save a lot of hard work and time creating high quality content …

Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for bloggers to focus on. One of the best ways to learn about you and your market is to study your online competitors. This kind of evergreen content is usually longer …

Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Since your site is the center of your digital marketing world, you’ll want to make sure that SEO is at the forefront of development …

Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. The user’s keywords are typically shown in boldface when they appear in the search results …

Content is not there purely for Google and its spiders to crawl – the point is to bring traffic to your site and sell your products and/or services for humans to read. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have …

With White Hat tactics, search engines are more likely to uphold your rankings as you continue to grow and add more content, so if you’re a website that is need of a constant flow of visitors - this is the only tactic that you will need. Getting your website indexed …

Throughout the years, SEO has changed substantially. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI …

Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be created artificially. The tactic of improving your pages to earn more traffic through …

You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. How often did you leave a website because it took too long to open? It happens all the time. To get explosive traffic gains, you need to promote your website by …

Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. High authority links are great, but in my opinion, relevant links win the game every time. Nobody can be the …

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. You …

When a user searches, matching phrases in the URL are displayed in bold in search results. This signals to users that a particular search result is relevant to his or her query. Increase the chances users click through to your site by including the words and phrases they search for …

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Writing for …

If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got …

Businesses consider social media a key element of their SEO strategies. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to …

Every page should provide unique content that doesn’t appear elsewhere on the site. Instagram does not have the ability to link to a website from individual posts. What Google wants to see is authoritative and relatable links talking about your site. If a search engine recognizes cloaking it will …

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. Including your target keyword within your page title positively correlated with higher search rankings. On-page optimisation refers to the best writing and content implementation practices …

Thin content, by definition, does not provide valuable answers to questions or satisfy searcher intent. You'll notice you don't rarely see spammy titles and descriptions in Google results anymore. By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can …

Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. However, it takes many years of industry experience to notice trends and developments to help you …