One of the most important factors to consider when looking at a potential link is its relevancy. Get people talking about your brand, and mentioning it on their website, or any website for that matte A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept.

SEO does not happen in a bubble

Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction. Get into the habit of providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to reward you. When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage.

You want to include keyword-rich anchor text in your body copy when possible

The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term.

Marketers need to continue thinking about the entities fundamental to their business that can help them rank in the knowledge graph

One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people. Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Gaz Hall, from SEO Hull, had the following to say: "Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor’s website, then that’s probably a viable channel for you, too. "

Are you fully aware of all of your website’s issues?

Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages.