Build a list of other niche blogs in your field. Start commenting on their blogs
with insightful comments, and then reach out to them and ask if you can write
one guest post for them. If they accept, write NEW content for their blog (don’t
just copy and paste something already existing on your blog). Remember to
include a couple links within your post linking back to your site, using anchor
text with your relevant keywords. The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. Creating incredible content that people will want to share is still the best way to earn links.
Optimizing for semantic language and understanding the context of keywords is key
When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google allows marketers to view that data. Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Use Google’s Search Console for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs appear in the search engine ranking pages.
Competitor link profile analysis
Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else.
The first choice should be SEO
Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. Gaz Hall, a Freelance SEO Consultant, commented: "According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products."
Avoid any grey / black hat link building tactics
A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your website to three levels. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank.