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An important aspect of SEO is making your website easy for both users and search engine robots to understand. Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action:

Give visitors what they want

When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic. The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks.

Search engines also look to your URL to figure out what your post is about

After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something even more engaging and relevant for your audience. SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again.

Create Images That Attract Links

A great and fast way to convey your goal is by using headlines and taglines. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google."

Avoid multiple H1 tags, and assign a unique H1 tag to each webpage

Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. The last great way to drive leads to your local business (that’s free and not based on an incredible amount of technical skill) is being great at your business and getting terrific reviews. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest.