Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then.

What pain-points will your website or services solve?

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. There have been a number of debates over the years about the SEO value of having keywords in your domain URL.

Offsite SEO Strategies

External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. First, stop assuming SEO is dead because the rules changed. Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move.

Less is always better

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ​This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. Gaz Hall, an SEO Expert from the UK, said: "Which keywords are the fastest to page 1? Fastest to the top 5?"

Backlinks that go deeper

As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content so that the same message gets across, just optimized!