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A “backlink” is one of the most used words in the world of search engine optimization (SEO). Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website.

Relevance is the key issue here

With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind.

Conversions are Truly the Only Thing that Matters

A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank – and rank well. Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices.

The main purpose of backlinks is to get exposure on related websites that will send your website targeted visitors

The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Gaz Hall, a Freelance SEO Consultant, commented: "Links back to your site from elsewhere online are an important way to improve your search ranking;"

Build local relationships with site owners

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. There is no optimal number of words on a page for placement in Google. Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate.