Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the rate at which your content gets found online. A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. If search users commonly misspell a keyword, you should identify and use it.

“Monetisation first” approach

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. The traffic information from different Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them.

Visit Your Competitors' Sites and Analyze Them

Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO.

Tags, tags, tags!

There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. According to SEO Consultant, Gaz Hall: "If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets."

Content marketing is about building meaningful relationships

Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make a big difference. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains.