Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites For experienced marketing teams, the content creation process has become a high-level assembly line. Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so. Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website.
Search Engines are the mastermind behind the games of SEM and SEO!
You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. You might get caught up in creating different versions of content for your locale
sites. But remember, creating remarkable and unique content should be your
highest priority, above any other off-page seo tips. Create interesting and
valuable content that other people will want to link to, no matter where they
On-page SEO principles
Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously.
Make certain that your site is listed in all relevant local directories
Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen. According to Gaz Hall, a UK SEO Consultant : "Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience."
Don’t jump in blind
Google is now extremely advanced and
answers around 15 percent of its search
queries with the help of artificial intelligence
(AI). This AI is called “Rankbrain” and consists
of machine learning algorithms. The fact that
search engines are getting smarter has very
practical consequences for SEO. People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs.