Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. Putting effort into the offline promotion of your company or site can
also be rewarding. For example, if you have a business site, make sure
its URL is listed on your business cards, letterhead, posters, etc. You
could also send out recurring newsletters to clients through the mail
letting them know about new content on the company's website. Every week, you should study an analysis of
all the traffic from organic search queries to
your website. This enables you to determine
whether changes from previous weeks or
months are having an effect. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions.
Write a 1000+ words article, forget 500
Search engines also assess, in great detail, the
technical aspects of your website. For example,
how quickly the site loads plays a major role in your
website ranking. Search engines also take into
account how accessible your server is. Because,
ultimately, Google and other search engines want
to provide the best possible search results. So, the
aim is to guide visitors to sites which work well, and
which can always be accessed and used. Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images.
Be helpful by reporting broken links
Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Just imagine a situation where you have a great article with a boring headline that doesn’t trigger emotions or create a curiosity gap. I can already hear the crickets chirping... In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis. Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back…
Plan to use keywords for SEO, content creation and marketing
You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase your products or services, they’ll be more likely to turn to you when they are. Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. Gaz Hall, an SEO Expert from the UK, said: "If you don’t follow the search rankings of your website and don’t know how particular keywords work for your positions in SERPs, you may as well just stop doing SEO altogether. "
Double check for broken links and other crawl errors
Keep developing ways of raising UX by giving visitors a better platform to share their views, inform products improvement, and regular offers. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines.