Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. By putting an emphasis on creating 10x content, you will hopefully satisfy your target reader, which will lead to more engagement with your blog either through social shares or inbound links. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where to begin?
Reasons why marketers love bread crumbs
The effect of such practices can benefit your site’s SEO enormously, making it firmly an issue for marketing professionals as well as IT. So what do you
do? Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. The concept of ‘link’ is changing in that respect.
The back story of meta tags
This isn't the case, however. Google wants users the
most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes.
We've reached a tipping point when it comes to offsite SEO
The right content can attract the right users through your business funnel. As such, ranking number one for your
business name, while it’s an important foundation, is really only
of secondary importance in the race to achieve good rankings
on the web. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. Gaz Hall, from SEO Hull
, had the following to say: "Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO."
Find out more about reporting
Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. First A great example that I like to use is New Media Now
. in your SEO
plans need to be the keywords that you are optimizing for. Google and other search engines also use the text of the URL of the page
to determine the content of the web page. You should use your keyword or
phrase in the URL of the web page - either the folder/directory structure or the
HTML file/page name itself. Instead of penalizing the page (we have NEVER gotten a website penalized), the links just take no effect and get ignored.