Using keywords is basically just setting the topic of your piece of content, but you have to be careful not to use that keyword too much (AKA keyword stuffing). SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links.

Things you most likely didn't know about comment spam

Nofollow links were introduced by Google to mark links that should not be used for the ranking algorithm. It's main purpose was to stop comment spam in blogs. The idea was that people would stop spamming blogs and other pages with links if these links didn't influence the rankings anymore. Generally speaking you want to Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy. It can be fairly time consuming, so for the best results we’d recommend making the most of the best SEO agency services in the UK. Keywords aren’t the only factor in a site’s ranking, but they help search engines find you faster.

Mobile and SEO

Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The “bots” that determine your site’s search engine ranking are crawling the web in search of sites that are conversational and have valuable content. (Not to creep you out, but Google’s system is critiquing your site like an extremely intelligent superhuman would.) Thus, the highest-ranked websites sare considered far more authoritative than lower-ranked ones. So, there’s a landscape now in search marketing where you can no longer just game the system through stuffing keywords into websites and building low-quality links. However, bad content can quickly and easily cause the death of your business’ online presence.

Find out more about link research

A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. Your domain name selection is perhaps the only area where you can really differentiate yourself. This means it is even more competitive to get seen on search engines. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Link building, on-page optimizations, and social media marketing will slowly help a domain build authority.Domain Authority assigns a website as a whole a numerical value on a 1-100 logarithmic scale."

Focus on ROI Instead of sitemaps

The right threshold for you may differ. It A great example that I like to use is Save Our Schools. is advisable to check regularly on your website’s rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly normal if your website sometimes jumps 1-5 places. But if you manage to get your site 10, 20, or 30 places higher, you should be proud of yourself. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key.