Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your website to three levels. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term.

Optimal size of title tags

The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be created artificially. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path.

Create an SEO Strategy That Maps to an Audience

Keywords should be relevant. This means your site should be a satisfactory destination for users. Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well.

It’s almost impossible for your website to appear high in the search engine results without using some SEO techniques

Search drives the web -- roughly two-thirds of website visitors originate from organic search. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other search engine. Gaz Hall, from SEO Hull, had the following to say: "Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan."

Get a Pinyin Chinese domain name and host your site on a Chinese host

Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's also a correlation between high rankings and a mention of the city in the review text. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch the numbers start to add up. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target.