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As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query.

Stop changing your domain name

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. You know how sometimes people hide content on the mobile version of their page? As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client sites being negatively impacted.

How to acquire lots of high value, high DA and high authority linkbacks

When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like Google give priority to: content and backlinks. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. A good reliable host is extremely important for any website. Site’s load speed is just one of the factors; consider security, uptime, and overall user experience. You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner.

Page load time

Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Gaz Hall, an SEO Expert from the UK, said: "Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially."

Google Analytics has changed the face of how to measure SEO success

Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. According to Google, one of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content. Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents.