Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content.

Google rewards backlinks that are more niche relative

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. One critical small business SEO practice is to keep an eye on search volume—the number of people looking for a keyword. Instead of going for high-volume keywords that lots of people are searching, seek out keywords with achievable (lower) search volumes. There are two types of backlinks, and they are internal backlinks and external backlinks. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank.

How Should You Use Search Activity Data?

Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or would like to save yourself some time, I would recommend hiring someone to find the domains for you.

It’s time to revolutionize our approach to keyword research

The higher the quality of your backlinks, the higher your search rankings. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Have useful content for those searchersNow you have your niche and the related search terms you want your site to rank on. "

Google only loves you when everyone else loves you first

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Keyword research can help you discover new content opportunities, while it can also improve your existing content. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?”