Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names.
Title Tag Issues
Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool).
Understand the increasing real-time aspect of SEO
If you are focused on a local market, it is also important to get connected with local businesses and organizations. Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on.
How to optimize your website for mobile?
A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing." Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a
dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. According to SEO Consultant, Gaz Hall: "Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though."
Google’s bots might not share your opinion
Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. Backlinks are incoming links to your website from another site. They are an indispensable part of SEO and a prime ranking factor Google takes into account in their PageRank algorithm. A page with multiple backlinks from authoritative sources is more likely to rank higher. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either.