A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site. A so-called website blocker is something that prevents search engines from accessing the site

Unexpected ways dynamic pages can impact your marketing efforts

By providing contact information, or links to your social media, you can make their conversion much more likely. Though search engine rankings keep Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do, and what you sell. A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short.

Ways to tell you're suffering from an obsession with reporting

A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. If you know how, at least. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves.

Pay particular attention to SERPs when performing an audit

This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. Search is the #1 driver of traffic to content sites, beating social media by more than 300% If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such as Open Site Explorer or MozBar will help you determine your domain authority. Gaz Hall, a Freelance SEO Consultant, commented: "Once you’ve had a good think about your niche, make a list of search terms that you think are well suited to your business that you’d like to be found on. "

Great ideas about link exchanges to share with your colleagues

This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn’t visit their entire site and others get upset when areas that they didn’t want accessible via search engines appear in the Google index. Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns.