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The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer videos. Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave the site, or they cannot find your link because it is too small. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice.

Google recommends quality content

You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites. When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign.

Build promotion into your content

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great product we will create a giant river. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion.

Keywords in Headings

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. When it comes to search engine optimisation the information available can be a minefield. The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. Gaz Hall, from SEO Hull, had the following to say: "As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future."

Has AI changed the SEO industry for better or worse?

What factors do you need to bear in mind? Does keyword usage still apply? Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages. One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals.