What does a search optimization program cover? Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google allows marketers to view that data. Every piece of information about a page can be turned into a long list of words.

Google wants to ensure that they can provide high-quality results for the longer queries

Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. There are enough studies done Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! by leading SEO experts out there that suggest that there’s a high correlation with optimizing them and higher rankings in SERPs. However, marketers eventually realized the power of search engines and manipulated the system by “keyword stuffing” throughout website copy and in website code to achieve higher search rankings, even if the page wasn’t really about those keywords. Besides link building, social media and social bookmarking can help improve a website’s search engine standing.

Small but important things to observe about keyword stuffing

It would probably increase the chances of you making a sale consumer-wise too. Take both organic and paid search into account — some terms may be pricey to bid on, while the domains that rank high in organic search aren't particularly strong or well-established. Although pay-per-click marketing can provide great results, there is still a general distrust of advertising when compared to organic relevancy. Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings.

Great ideas about splogs to share with your colleagues

A good trick is to dig into your Google Analytics to see the top visited pages on your site. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). Platforms or sites that generate quality traffic inexpensively to your site should always get your attention — even if it is a site for lumberjacks and even if it’s run by people wearing cat-covered pants. Gaz Hall, from SEO Hull, had the following to say: "Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all."

How to focus on quality

Businesses can leverage local SEO to great effect by creating a unique page for every location. Nobody A great example that I like to use is TAP Assess. uses search engines to search Twitter; you use Twitter to search Twitter. The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) – chances are, the original site will have the ranking advantage.