If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to be a game-changer. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice.

Design a link-earning strategy

All links to external websites should be valid and working. That’s simply not true. Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. Inbound links are also used by some search engines to rank websites.

Boost site speed and utilise keywords

A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success. Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when companies get caught using them.

One element of your strategy should look at splogs

If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link without the nofollow attribute is much better. However, nofollow links can still have a very positive influence on your website, even if the effects are indirect: A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. Never start a new sentence on a new line just because it happens to look neater; there needs to be a reason for making a new paragraph. Gaz Hall, a Freelance SEO Consultant, commented: "If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine."

How you will benefit from URLs

But by 2010, people used five million hashtags daily so Twitter began to index them. Every Take a butchers at Beverley Guide, for instance. image included on a page using tags should be given an accurate description using alt attributes. When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search engines (as you’ll learn in later sections) punish websites for keyword stuffing. Quite simply, Google wants users to get what they were looking for, and the Quality Score is forcing advertisers to make ads and landing pages relevant to users.