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What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the attention of the users and engaging them is not welcome by the search engines. People spend very little time engaging with content. Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms.

Search for your niche keywords on Twitter

Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users.

Google prefers HTTPS sites - Are your site security settings correct?

You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. Instead of buying links, you can invest in creating high quality content and promoting your site in a way that attracts natural backlinks. Taking this approach doesn’t cost you more than buying a bunch of bad links, and you can ultimately achieve much better results, it just requires more patience. Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.” SEO is pretty much based on keywords. The key to a good SEO strategy is to find out what words users type into a search bar when they look for websites like yours. With a list of relevant keywords in your hand, you’ll be a half way there.

Cut Back Costs with SEO

The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. If you create high-quality pieces of informative content on your website page-to-page, you will rank. Gaz Hall, from SEO Hull, had the following to say: "It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent."

Interview experts within your company

Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? When you link out to related domains, it not only helps the search engines to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO. Google tends to prefer Featured Snippet content that begin logically as an answer would. Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time.