Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google allows marketers to view that data. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Some sites have the same URL for both desktop and mobile content,
but change their format according to User-agent. In other words, both
mobile users and desktop users access the same URL (i.e. no
redirects), but the content/format changes slightly according to the
Google has updated the wording for results with missing descriptions
Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. A clear, direct URL
is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other search engine. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible.
Duplicate content, Duplicate content
You want your page title to accurately describe
what your page is about but you also want it to
be “clickable”. Meaning, you want it to draw a
searcher’s attention in a search result and entice
them to click on it. On top of that, your page title
should include your target keyword. Links are the most
important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Local SEO is, inarguably, the best bet for local businesses to grow big.
The outreach process for SEO
Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Gaz Hall, a Freelance SEO Consultant
, commented: "The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy."
It’s time to revolutionize our approach to anchor text diversification
Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Quality content rules the
digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they often overlook technical issues that might cause a decrease in rankings. SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site.