If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it. Finding authoritative sites that’ll link back to your pages can be difficult.

Know which tools will give you easy, intuitive, and accurate insights

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. If you want to use Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there.

Focus more on Brand building

Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site.

A few tips how to create engaging conten

Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? Gaz Hall, from SEO Hull, had the following to say: "How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines?"

It’s time to revolutionize our approach to long term SEO

While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn natural inbound links by creating amazing content. Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. High authority links are great, but in my opinion, relevant links win the game every time.