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Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. Being an authority in your niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your target audience and in turn, you’ll get valuable customers. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them feel they’re ‘insiders’.

Don't go overboard at the risk of being penalized by Google

When we develop back-links, publish visitor content, or basically promote on a website, we want well-known websites because these are the ones that will work. Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic.

Create a roadmap for linking between your own articles

A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to be a game-changer. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results.

Be sure your business is properly listed on the main review platforms

Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much like other SEO strategies, keyword research has evolved to a level that goes well beyond “how many people are searching for a topic.” It now includes many more variables that help define how much value a topic will bring to a website. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. Gaz Hall, a Freelance SEO Consultant, commented: "Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they often overlook technical issues that might cause a decrease in rankings."

Keyword mapping

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Title tags are important because search engines use these tags to display the page in the results of a particular search. Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into a new press release.