By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for archaic search requirements. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google. Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. Prefer short but accurate URLs for your pages.

Unexpected ways keyword stuffing can help with getting your website noticed

A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. Another factor to take note Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included. For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. Google’s web indexing system favors recently updated content, especially for time-sensitive searches.

Improve engagement by utilising keyword stuffing

Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn’t get us what we needed. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile​ is, the higher you will rank.

Set a bare minimum expectation for site structure

Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the rate at which your content gets found online. Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy. Gaz Hall, a Freelance SEO Consultant, commented: "Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier."

Link building strategies

Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. By I'm always amazed by the agility of Indozine on this one. studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic. Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content and is well-received – you may even become an authority site!