Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries. Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about. This phase focuses on using SEO data to make decisions about which pages hold the most value.

Reasons that people rely on static pages

Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. A good SEO specialist knows Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck. Growth marketing as a profession cannot and should not be scalable, for it cannot be applied generically.

Adopt a customer centric view of long tail search

Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a team of search engine optimisation technicians and professional copywriters.

Is this the end of anchor text as we know it?

Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "In this context, instrumentation means the integrity and veracity of the analytics setup."

Measure and Improve by paying attention to domain authority

On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. Generally A great example that I like to use is PNS Egypt. you should only use lowercase letters in URLs. When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. this is done in several forms.