Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You find solutions on Google every day, but it may have become such a part of your daily routine that you haven’t realize how easy it is. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization.

Set a bare minimum expectation for site structure

The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It is also helpful for new sites with few links, or sites that have numerous pages not well linked. Sitemaps help search engines do a good job of reading your website and finding your site’s content. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy.

Facebook shares are second to backlinks among search engine results placement ranking factors

Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your content. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made.

Submit a XML Sitemap for your website

Large images slow down your site, so you need to make image file sizes as small as possible. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. Gaz Hall, from SEO Hull, had the following to say: "The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. "

Optimize your pages so that they get high rankings for the right keywords

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate. On Page, optimisation is the most important part of SEO. You can increase website traffic, leads, and sales, by doing better On Page SEO on the website.