Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. According to Google, natural links leading back to your site are definitely something to strive for.
If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don’t have to worry about sharing a relevant link. But make sure that you don’t overdo this by using commercial keywords in your anchor texts. Remember: quality is always
more important than quantity when it comes to links, content, and SEO in general. Plenty of spammy links can only harm your rankings, not make them higher. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense.
Come up with more niche or specific headlines
If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. The newest result isn’t
always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task.
Choose your keywords carefully
Search engines have made it clear: a vitally important part of the future of search is “rich results.” I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. According to SEO Consultant
, Gaz Hall: "The user always comes first. So, if you can’t fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. "
Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible
If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. When it comes to
SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users
to scan the content and determine where one topic ends and another begins. The real goal of SEO is to create authority; and the faster you accomplish domain or page level authority for any website, the faster keyword conquests are realized and achieved.