Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? Too many times websites lose the interest of readers because of the time that is taken by them to load. A website’s inability to capture the attention of the users and engaging them is not welcome by the search engines. To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description.
The great ranking mystery
When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better. The best links to your website are the ones coming from real websites, with good content and lots of social media shares. Every search engine has a program
known as a “bot” or “crawler”. These programs follow links
and visit websites. As they do so, they index website content
and follow the links on the website to other sites. If your
website has not yet been indexed, it will not appear in search
The meta keyword tag is known to have little to no bearing on search engine rankings
The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile.
If you think it’s the end, its not
All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? But here’s the thing: it takes time for search engines to discover (and index) new websites. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. Gaz Hall, a Freelance SEO Consultant, commented: "Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking."
Pick a way to make sure your site is mobile friendly and run with it
Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. More and more, search engines have begun to incorporate social context
into their search results. Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content.