When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to create a site that is easily accessible from all platforms, increasing your reach and authority. All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal.

Be consistent and follow a well-documented plan

The search engines will act rapidly to penalize sites that contain viruses or trojans. Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data.

Google's definition of high-quality content

Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make the improvements needed to succeed in the mobile-first world of search. Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about.

What effect does backlink indexing have?

If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won’t even hear about you. A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to slow down or even crash. The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Search engine algorithms will continue to become more sophisticated."

Promote for links, not penalties

Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure.