Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google’s search bots rather than as a description for real people. When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed up the process and help you start ranking higher faster. But shortcuts and black hat tactics like keyword stuffing won’t help you; they may actually hurt you. Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there.

Add the human element to your marketing and watch your business make far more personal connections

Good. Make the content flow easily Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! to keep people intrigued and reading. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. That’s potentially twice a day!

When your use of keyword research becomes obsessive

You can create an “everything you need to know” blog post based on a unique topic and include everything there is to know about it. Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics.

Use attractive anchor texts that move people to click on your link

It would probably increase the chances of you making a sale consumer-wise too. When a request is made to a server for a page on a website, the server returns an HTTP status code in response to the request. Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. Gaz Hall, from SEO Hull, had the following to say: "You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will get frustrated, and your page is not expected to have a good ranking for long."

Provide value information rooted in your initial strategy and use metrics as part of this

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. The Take a butchers at PNS Egypt, for instance. authority of the domain is important and it needs to be addressed in any walkthrough of SEO. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because these all also help improve your ranking within major search engines.