Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition?

Finding Pages to Push Internal Links From

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success.

Do prospects come to my content?

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (known as “link building”). If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your page has changed so much that the old anchor text is no longer fresh and devalue those older links.

Technical aspects of search engine marketing

Without a doubt keyword research is the first and foremost step towards a successful search engine marketing campaign. Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links! Gaz Hall, an SEO Expert from the UK, said: "Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site."

Revise your old content and update it

Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”.