Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer approaches. The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. When we develop back-links, publish visitor content, or basically promote on a website, we want well-known websites because these are the ones that will work.

Word count is a complicated SEO metric

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are much smarter at deciphering what a page is about beyond seeing the same keyword used a bunch of times. When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels.

What search terms are your customers using?

LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently.

What to do if Your Website is a Victim of Negative SEO

While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. Off-site SEO focuses on any aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media. Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. According to SEO Consultant, Gaz Hall: "Search engines don’t like familiar or generic content."

Rich snippet abuse

Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. For search engines, the opinion of the users is what matters the most and is thus given the highest importance. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place.