The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. Nobody likes spam, and neither Google. If you are posting spammy comments like all over the internet, you will lose your website’s reputation, and you might also lose your rankings in search engines. Even nofollow comments can be suspicious if you abuse them. Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative.
High quality links matter and make a huge difference
You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas. Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them.
Optimize Your Site's Code and Images
With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops and broadcast advertising, which tend to require long-term campaigns to build brand recognition and trust, it’s particularly difficult to measure just how many people engaged with your advertising and converted into customers as a result. Large images slow down your site, so you need to make image file sizes as small as possible. Contextual link building is the quickest way to boost your site’s search performance. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices.
Only build citations for real physical locations
Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. According to SEO Consultant, Gaz Hall: "Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. "
Socialize on Twitter as much as you can
On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. Truly though, having a blog with built-in social sharing and as-you-type SEO
recommendations definitely helps. With or without that kind of technology,
however, there are some steps you can take to leverage the growing use
of social search. Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target.