he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to find the new places that have been developed in the country. The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old.

It’s a win-win SEO strategy!

Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing. How do you work out the price of SEO packages? SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign.

Avoid directories that link to all kinds of websites

When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom.

Garner high-quality backlinks

Want to drive more quality traffic? Optimize your content for Google answer boxes! Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and many marketers in the process tend to compromise on the quality of such links and end up deterring their own websites with toxic links."

Some sites are not as good as they seem

Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. If you try to gain links from irrelevant websites (even the quality and trusted ones), you won’t receive any link juice as search engines will consider it as one of the manipulative techniques. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it.