The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. It can be doorway pages. Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy business.

Consider keyword stuffing at the inception

If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. Having a strong SEO campaign Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. Including your target keyword within your page title positively correlated with higher search rankings. We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website.

Make sure you know exactly what you're doing with SEM

One of the most important things you should focus on is building your email list. It’s not just the most efficient way to keep in touch with your followers, it’s also platform independent so you’re not exposed to algorithm changes. It is fluff and filler content that has often times been stuffed to the brim with as many keywords as possible in a hollow effort to rank on the first page for a topic. A common myth is that keyword density is the major determinant of a webpage's Google search ranking. However, with the use of paid search advertising, there’s a higher chance you’ll notice organic searches.

Quality over quantity when it comes to search queries

Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? Google had a very good reason for targeting and penalizing sites with thin and duplicate content. Back in the early 2000’s, many websites were using short, spammy pages to quickly reach the top of search results without putting forth much effort to provide valuable information for users. Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. According to Gaz Hall, a UK SEO Consultant : "A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. "

The time you invest in metrics will pay back with improved positioning

Creating incredible content that people will want to share is still the best way to earn links. Setting Take a butchers at TAP Assess, for instance. up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning this piece of real estate when someone searches for your brand is a must. Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Search engines will not consider your site to be an authority if the links are only emanating from one type of source.