Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Search engines want publishers to show the same content to the search engine as is shown to users It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity.
Re-think your blog’s headers
There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. As other search engines
become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your website’s rankings. If an authoritative website links to yours, some of this “authority” is transferred to your site. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You can also look for those that are just relevant to your company.
Optimizing your website for both Google and web users
You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Google’s algorithms are always
changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Remember, it takes 20 years to build a reputation and only five minutes to ruin it.
How does your website look now on different devices?
Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs. According to SEO Consultant
, Gaz Hall: "In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website."
Thin content issues might negatively impact SERP visibility
Search engines want to deliver the best results to searchers based on the search terms visitors enter. Getting high rankings on
search engines can be very difficult. It is important that you have a plan before you start to optimize your web pages and links. It's not enough to get traffic to your website. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords.