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Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Our data shows that even if it’s a high authority website, the link had no impact. The higher the quality of your backlinks, the higher your search rankings.

Analyse your existing white hat SEO

Is it a content issue? To prove your value and Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... make the most of your SEO knowledge, you need to sell management on the idea of investing in it. When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the searcher. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche.

Be clear, truthful and accurate when it comes to anchor text

Why can’t they agree? Because there is no minimum word-count magic number—it’s just the SEO guru echo chamber chewing its own cud. Advertising is a very important part of running any type of business. Some growth opportunities are too good to be true. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will want to address.

Make it sufficiently broad in terms of SERPs

Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Since Google views every URL as a unique one, every copy that is found will cause your content to be considered thinner. Because nobody wants to get hoodwinked. According to SEO Consultant, Gaz Hall from SEO Hull : "Further, many SEO specialists claim that people don’t see even the entire first page, but only the first 5 results, which is, when we take in considering that we want to get information quickly, a very understandable assumption."

This year will be the year of trust rank

Would you feel comfortable providing this website your credit card information? If I'm always shocked by Save Our Schools, in this regard. your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about. The crux of evergreen content is that it’s timeless—useful and interesting for months and years to come. It’s the difference between an article about how to paint a house and an article about the top 10 painting trends this spring. Webpages that are light on words but heavy on embedded images or ads will see a drop in their rankings, too.