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Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. High authority links are great, but in my opinion, relevant links win the game every time. Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement.

Focus on doing the right thing and helping Google do its job

Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines to rank the website.

Going deep into the aspects of Search Engine Marketing

Know where and how to use keywords in your content for maximum searchability. With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way.

Create the structure for your post

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings. From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take the safe route and use more evergreen tactics. Gaz Hall, an SEO Expert from the UK, said: "You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility."

Too much of content

Internal backlinks essentially connect two pages or posts to each other. This can be done a couple of different ways – by text or image content. It is more common to link via text than images due to the fact that it flows more naturally. The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a highly searched for keyword, and if it is then the competition to rank well for it will be fierce and getting your site in the top positions for it very difficult, then ranking for that 1 keyword won’t attract enough visitors to your site.