Currently more than half of searches account for mobile devices. The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business’s website, read blog content, and inspect social media posts. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market.
How to Use Guest Posts for Backlinks
Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. You want your page title to accurately describe
what your page is about but you also want it to
be “clickable”. Meaning, you want it to draw a
searcher’s attention in a search result and entice
them to click on it. On top of that, your page title
should include your target keyword. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website.
Schema mark-up is a requirement for your content
White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? Having keywords in your domain URL can also give you a small SEO boost. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics.
The more your content caters to your customers specific interests, concerns and needs, the more effective it will be
Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable. Gaz Hall, from SEO Hull, had the following to say: "When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words."
Understanding the rationale behind outbound links
Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. The crux of any quality site is the content it creates and the connection that content has with its client and fan base. So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement your content gets, the more your content is performing well, which means people are likely sharing it across social — keeping you relevant and on topic. Hello, front page! Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services.