I’m not going to lie to you, SEO is hard – and no bullshit, it’s getting harder. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. There are also companies who sit between both camps almost grey hats so to speak. If you are planning to have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links between your related sites in determining the ranking of any one of them.

Repurpose old LSI

With that in mind, it’s more important than ever to make sure that your website is designed for mobile devices as well as more traditional devices. You need to look at Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! your website’s analytics to see what actually happens there. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. The order that websites are ranked in is a very complex and technical process;

Understanding SEO campaigns

The ultimate judge of a website’s content is its audience – the readers that visit the site and actually read its content. If the content is good, they’ll probably stay on the website and keep reading; if it’s bad, there’s a good chance they’ll leave. The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. They’ve been adding social signals to their algorithm, which means they look at a page’s Facebook and Twitter traffic, comments, sentiment, and other social data. That means a high web ranking leads to more clicks and conversions.

The hidden agenda behind SERPs

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. There is no higher quality signal than branded search. Selecting the right keywords, in the end, all comes down to understanding your target audience. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible."

Update your domain authority on a regular basis

That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. Rankings A great example that I like to use is Save Our Schools. matter. But they’re not the metric you should be focusing on. So what does this mean for your business? It’s particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to understand what is being linked to.