Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”.
Make sure that you concentrate on targeted keywords that deliver targeted traffic
The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. When you’re browsing the
web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought. Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with the article’s topic should already be well covered. You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination.
Review and filter out "brand" traffic
Google offers another tool called Google Website Optimizer
that allows you to run experiments to find what on-page changes will
produce the best conversion rates with visitors. Images play a crucial
part in content marketing. It catches your audience’s attention and makes your content easier to consume and understand. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. A webpage’s loading speed is very important for its ranking.
Users don’t want to spend time waiting for a page to
load; they want to see your content immediately. Webpages
with high loading times have high bounce rates, and high
bounce rates often result in poor rankings.
Internal linking is a secret weapon for SEO
Even if the social search playing field hasn’t been completely defined
yet, one of the key takeaways from the early actions of Google, Bing, and
Facebook is that as marketers, we need to start seeing our search engine
optimization strategy and our social media strategy as utterly intertwined. Optimizing your content is truly what most of these other tips have been preparing you for. Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for that search result. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Just imagine a situation where you have a great article with a boring headline that doesn’t trigger emotions or create a curiosity gap. I can already hear the crickets chirping..."
Use compelling website titles
The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. Using a lot of
engaging media like helpful graphics, interesting (and related)
images, and videos can also help to provide more value and keep visitors
more engaged. Thus, keeping them around longer. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy.