Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. If you’re looking for some great ideas, you can visit Quora
(link is external)
, which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo
(link is external)
to check out other writers’ work and then create something even more engaging and relevant for your audience. If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages.
Advanced on-site SEO principles
How do you work out the price of SEO packages? Every site has a
sphere of relevance. Never participate on any kind of link exchange with other sites which may lead to a ban from search engines Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking.
Generate Interest and Give Information
For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. The direction that you
take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for.
If you ignore nofollow links, you're missing out on a lot of potential customers
Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. According to Gaz Hall, a UK SEO Consultant
: "When you run the same query on different
search engines, you will probably get different
results. This is because every search engine
uses its own algorithm, based on various socalled
“ranking factors.” These factors decide
which results appear in the SERPs."
Use keywords in your images
In social search, content that has a social
connection to you in some way is prioritized.
A social connection could mean someone you
are linked to via Facebook, Twitter, or any other
major social network. Majestic’s Trust Flow is
representative of link relevancy and ‘trust’. How do you find people who value SEO enough to pay your prices? Target 500 to 1,000 words per post without sounding spammy or repetitive. Trust me — 500 words is not difficult when you know your business inside and out. I am already at 1,500 words for this post (unless my editor breaks out a Ginsu knife). Also, publish frequently. Try one post per week until you get the hang of writing and blogging. Then bump that up to twice per week.