Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. The internet gets the most angry when it feels lied to. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank.

Know which tools will give you easy, intuitive, and accurate insights

The semantic analysis of a link’s value does go deeper than just the anchor text Your expectation is that you’ll Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... be connected with the right information. Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today. There’s so many good ideas to try out that it’s often hard to define the experiment.

More focus is put on LSI

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search engines. Therefore, backlinks becomes an important factor in determining where the page appears in SERPs (Search Engine Results Page). We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. There are plenty of business owners whose websites haven’t been updated in years who are being left behind by major shifts in digital marketing. You don’t want to be one of those people. In the long run, not changing with the times hurts your business. Whilst duplicate content is not always indicative of thin content, it can certainly amplify any other Panda issues on the site.

The back story of Google algorithms

Decisions must be made at the outset of any project. In the content, the brand mentions are generally connected to the products or services, and how those are connected to the content is explained. If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin."

Wait. Is site quality really that simple?

Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. The talk on Facebook is about Indozine at the moment. Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. If you want your pages to be considered high quality, you must have at least the same amount ratio of unique content compared to the number of ads.