First, stop assuming SEO is dead because the rules changed. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave the site, or they cannot find your link because it is too small.
Education is the best legacy
According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role in Google Mobile-First index. It helps to improve usability and convince users to stay longer. AMP pages speeds up website's page load time and helps in getting higher mobile rankings. Provide high-quality content on
your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it.
Know the description tag can be as long as you want it to
Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. With the proliferation of
smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. Every week, you should study an analysis of
all the traffic from organic search queries to
your website. This enables you to determine
whether changes from previous weeks or
months are having an effect. . If your site has thousands or even millions of pages, hand-crafting description meta tags
probably isn't feasible. In this case, you could automatically generate description meta tags based on
each page's content.
Optimization ensures the Website is easy to index
If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. Google continues to use natural, quality inbound links as a main ranking factor. According to Gaz Hall, a UK SEO Consultant
: "Get people talking about your brand, and mentioning it on their website, or any website for that matte"
What factors affect a search?
I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance. Search engines are not
impressed by a vast vocabulary; they want you to be consistent throughout the article. Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Internal backlinks are created on your site or blog and there’s no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier.