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Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site. The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network.

This is all about building trust

Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going.

Competitor link profile analysis is really beneficial

Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well.

Reach out to people who shared similar content

Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. Gaz Hall, an SEO Expert from the UK, said: "Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine."

Your meta description is meant to give search engines and readers information about your blog post's content

A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and not real people. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks.