Take care when dealing with splogs

It is very important that you are careful about the various Google search engine guidelines on creating content. If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for …

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This year will be the year of trust rank

Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative …

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The mysterious world of comment spam

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and …

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Boost site speed and utilise site submissions

The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to …

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Tell me more about white hat SEO

Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are …

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Google cares the most about editorial links

Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Would you rather read 5 articles about one subject, or one or two well thought …

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Wait. Is site quality really that simple?

Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. The internet gets …

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What your mum didn't tell you about content

Throughout the years, SEO has changed substantially. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI …

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Take care when dealing with citations

Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. High authority links are great, but in my opinion, relevant links win the game every time. Nobody can be the …

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Focus on ROI Instead of sitemaps

Using keywords is basically just setting the topic of your piece of content, but you have to be careful not to use that keyword too much (AKA keyword stuffing). SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a …

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Make sure that the links you build are natural

URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks …

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Utilize testimonials from customers

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

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Bait influencers to share your stuff

The basic premise of the “less is more” mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion’s share of the traffic). The …

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A Crackdown on Low Quality Links

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. Dig through your customer communications to find …

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It’s time to revolutionize our approach to long term SEO

If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. Mobile has different level of engagement- mobile users are highly-focused, but they are …

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How to promote your local business online

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if …

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You need to understand keyword intent

Content that is valuable and useful gets shared. Create something people can use right away. The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. Backlinks give the impression that you're an authority in your given industry. Creating and …

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You should care about meta descriptions

Add structured data markup in your website's code to include vital business information for Google to find and showcase. SEO success relies heavily on the keywords you choose to target. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh …

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Create your site navigation in HTML or CSS

Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. On regular pages …

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Proofread The Content Before You Go Live

You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation). You …

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More Targeted And Relevant Traffic

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. Now's the time for any local business to raise its …

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Draft content for each target keyword

Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search …

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Why Guest Posting Is Different from Article Marketing

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Search engine guidelines help us distinguish truly useful content from content that was created for the sake …

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Focus on topics instead of keywords

When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. You’ve seen what links you …

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Why SEO Is Actually All About Content Marketing

Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. If your website can't be found on Google, it basically does …

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Internal linking is a secret weapon for SEO

Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from …

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Google only loves you when everyone else loves you first

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use …

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Consider a VPS for SEO

Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure …

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There is no such thing as an SEO certification

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense …

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Use compelling website titles

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. I’m sure you already have some assumptions regarding your …

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Exclude Internal Traffic From Google Analytics

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. As content marketing evolves, it is more beneficial to go beyond …

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More traffic is a positive sign to Google too

Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy …

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Remember that quality is more important than quantity

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research …

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Too much of content

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. How SEO works for a big brand with an established reputation and a …

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Customized for Long-Term SEO Health

People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. Think of new ideas to expand your content …

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Move From m. to Responsive Design

When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like Google give priority to: content and backlinks. Search engine algorithms are designed to detect content that was written for …

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Title Tag Issues

Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. On page optimization is very essential to gain visibility in the search results as without …

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Determine the Intent of Each Keyword

As search engines improve, queries with detailed queries increasingly provide surprisingly helpful results. If that fails make your terms increasingly general till you get a good result. How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if …

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Topic tags can help organize your blog content

Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …

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Basic on-page SEO factors to look for

Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank. Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing …

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Are you fully aware of all of your website’s issues?

One of the most important factors to consider when looking at a potential link is its relevancy. Get people talking about your brand, and mentioning it on their website, or any website for that matte A picture can be worth a thousand words, they say. Well, when it comes to …

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“Monetisation first” approach

It helps the search engines quickly determine what the page is about. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified …

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Offer relevant, useful and original content

For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing …

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