Go long-tail and forget link research

Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Although social media is increasingly becoming a popular tool for businesses to promote themselves, search engines are still the primary method that people use as they navigate …

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Be Careful with Affiliate Links and Ads

There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. However, you’ll be fighting to rank for a keyword which doesn’t offer any real rewards to your business. Gaining backlinks is tough, as it involves convincing a …

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Search engine health checks should look at doorway sites

Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. The user’s keywords are typically shown in boldface when they appear in the search results …

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How to focus on quality

What does a search optimization program cover? Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best …

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How do you feel about inbound links now?

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. I completely disagree. Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a “smart …

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Update your domain authority on a regular basis

I’m not going to lie to you, SEO is hard – and no bullshit, it’s getting harder. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for …

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This year will be the year of comment spam

Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Buyers have a problem, and they are looking for something to solve that …

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Combine responsive design and keyword research for Supercharged SEO

White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images …

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How to diagnose backlinks related issues

After crawling the content, the Spider stores a particular page in a database. There is a reason why so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can’t get too far. Arguably, one of the most …

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Set Google Alerts to Watch for Copied Content

The meta keywords tag allows you to provide additional text for search engines to index along with the rest of what you’ve written on your page. Meta keywords can emphasize a particular word or phrase in the main body of your text. Create links on Q&A platforms. We …

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Redirect checks

80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization …

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Create an interactive tool for good SEO

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. A social media following shows that …

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Making Websites More Visible

Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us …

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Add BreadCrumbs To Improve Navigation

So how do you determine your competition? What should you be looking for? Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies …

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Press Releases and Backlinks

With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. You should also focus on building internal links, as it can …

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Understanding Keyword Research: Types of Keywords

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. You’d be staggered at how many articles across the web consist of just a headline and then …

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Keys for long-term success.

In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” In …

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Keep the focus of the post narrow enough

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Select the best related keywords and start a list. Words with low competition will catch your eye as …

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Revise your old content and update it

Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. Add (logical) keywords to image alt tags for any past blog …

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SEO is all about marketing

Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO …

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Optimize images with your key term

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript. Employ keyword targeting. This …

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Search For Broken Link Building Opportunities On Pinterest

By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. The higher quality your content, the more beneficial your shared information, and the better your reputation …

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Focus on 1–2 long-tail keywords

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Search engines simply want to deliver the most relevant results to their users based on search queries. A link should only be considered quality if it’s relevant to …

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See which keywords send traffic to your site

SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. The macro approach to keyword research is necessary for content …

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Use each keyword carefully

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. It is important to have backlinks from quality sites, and those backlinks should be contextual. Utilizing Social Media is a first step for …

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Pay-for-placement in the search engines is but the way forward

This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that offer little in way of value to your audience – and will usually come in the form of extremely short webpages comprising only a few sentences. Keyword research is still useful when trying …

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Avoid any grey / black hat link building tactics

Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one guest post for them. If they accept, write NEW content for their blog (don’t just copy and paste …

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Build a dashboard in Google Analytics

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. Change is …

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Only use tables when you have multiple columns of information

Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying …

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Add a blog to your website and start writing

How do you find people who value SEO enough to pay your prices? Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just …

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Sites screw status codes up all the time

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. You should monitor each backlink you create or earn and verify if it carries any SEO value. The …

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SEO headings best practice

Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information …

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Anatomy of a Keyword

When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service …

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Pay-for-placement in the search engines is a terrible idea

You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same …

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Make sure your site is optimized for mobile

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

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Links are glue

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value …

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SEO meta description best practice

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. The way you organize …

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Building An Effective SEO Strategy

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. You need to migrate your website from one host to …

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What pain-points will your website or services solve?

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. The most effective way to boost your website’s indexation is through linking. The paths that the spiders take …

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Build promotion into your content

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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