How to survive your first encounter with URLs

If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. If I’ve convinced you of the importance of SEO, you’re probably starting to wondering how you perform SEO and what it entails. These are valid thoughts and important …

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Describe in just a few words what a page or document is about

Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. For example, if …

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Measure and Improve by paying attention to domain authority

Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries. Links on …

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How to really understand scraping

Is it exciting? In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. This will not only improve your …

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Increase Organic Traffic by the manipulation of onsite SEO

When a user searches, matching phrases in the URL are displayed in bold in search results. This signals to users that a particular search result is relevant to his or her query. Increase the chances users click through to your site by including the words and phrases they search for …

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People still ask me about link building and its importance today

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Writing for …

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Using traffic estimation tools in conjunction with organic links

Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. However, it takes many years of industry experience to notice trends and developments to help you …

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How to diagnose stickiness related issues

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

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What's the story about conversion rates

Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. A good backlink originates …

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Your primary focus should be on what matters to your audience

Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50 …

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Create topic groups for your keyword targets

The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has …

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Experience-based competitive audits

Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for …

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Usually, nofollow links do not stand on their own

When it comes to choosing keywords, it’s important that they are not too specific or too broad. Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed. If your online business isn’t taking …

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Build local relationships with site owners

A “backlink” is one of the most used words in the world of search engine optimization (SEO). Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Quality always beats quantity. Better have 1 trusted website referring …

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It Doesn’t End After Publish

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …

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Double check for broken links and other crawl errors

Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make …

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Rich snippet abuse

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. As with any form of marketing, there …

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Segmenting Your Site’s Audience

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. It is useful to come up with a link …

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Chase down citations and local links

Do you review and analyze your competitor’s website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted …

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Understanding the rationale behind outbound links

Currently more than half of searches account for mobile devices. The new SEO paradigm is defined by creating good content and site architecture, along with messaging, branding, and communication with the audience. Customers now use mobile devices to research potential business partners before converting on a product or service. They …

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Utilize social media for link building and building a brand

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic …

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User-friendly Content — Because it Matters

A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell …

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Do Forum Posting To Increase Brand Awareness

In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your …

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Make your Twitter profile interesting

As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. You can use some practical tools that’ll make it much easier to find keywords. You will still have to make …

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Don’t put all your eggs in Google’s basket

Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and …

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Link to Influencers Within Your Content

Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. Optimizing for search engines and creating keyword-targeted content helps …

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Set goals for desirable links to obtain

Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of …

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Widen the net with a wildcard search

Your Title Tags are far-and-away the most important places to put your keywords. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This …

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Don’t jump in blind

Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites For experienced marketing teams, the content creation process has become a high-level assembly line. Professional search marketers …

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Organic SEO is a lengthy process

SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Always use no follow if you have …

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Don’t forget local search

f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write …

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Forum signatures build SEO links

Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. If you focus on providing the best content possible for the search keywords you want to rank for, then you will …

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Avoid SEO Attacks

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. The best way to create content that converts is to use emotion in …

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Do users like my content?

Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. It is essential that …

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Backlinks that go deeper

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …

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Picking Geo Modifiers

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. In the same way that it takes time to …

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Putting the Link Wheels into Motion

It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish …

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Optimizing for conversational search is easier than it sounds

A lot of times, even if you have worked very hard to optimize your website by following best practices, attract the “right” visitors and offer a great experience to your website’s visitors you notice that bounce rate stays very high or has been reduced by 1% or less the …

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Think about your pillar content

The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords …

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Adding keywords to your alt text may seem minor

You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t …

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