Getting websites found on search engines

Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about …

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How to Use Google Plus to Get Better Rankings

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized …

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Local SEO and Listings

If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Remember how people say, "it's not about what you know, it's about …

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How to Make Time for Social Media Marketing

Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge …

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Promoting Your Site to Increase Traffic

Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign …

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Grooving to the Search Engine's tunes!

The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like …

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Make your content much more linkable and much more likable

Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according …

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SEO is cheaper than PPC

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong …

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