Analyse your existing web crawlers

Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. To speed up the process, they browse common areas, such as page headlines and image tags …

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Takeaway tips for keywords

SEO content should be clear, concise, and should aim to satisfy a user’s intent when they search for particular keywords. Learn which industry ranking factors are important to your business and how to improve your online rankings. Link building isn’t dead. Not by a long shot. Does the …

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Content repurposing does what content alone fails to do

Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. The most critical thing to automate is competitor research. A search engine results page (abbreviated to SERP) is the listing …

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Things you most likely didn't know about backlinks

Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. This ensures that internal staff time is used most wisely, and the highest ROI is received from these efforts. Review sites should …

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Link building strategies

By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for archaic search requirements. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before …

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Write about web 2.0

Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Since your site is the center of your digital marketing world, you’ll want to make sure that SEO is at the forefront of development …

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Establish your position regarding mobile search

Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be created artificially. The tactic of improving your pages to earn more traffic through …

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Don’t forget stickiness

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. You …

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The best advice I've listened to about keyword research

Businesses consider social media a key element of their SEO strategies. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to …

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The hidden agenda behind stickiness

Every page should provide unique content that doesn’t appear elsewhere on the site. Instagram does not have the ability to link to a website from individual posts. What Google wants to see is authoritative and relatable links talking about your site. If a search engine recognizes cloaking it will …

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Great ideas about SEO campaigns to share with your colleagues

Thin content, by definition, does not provide valuable answers to questions or satisfy searcher intent. You'll notice you don't rarely see spammy titles and descriptions in Google results anymore. By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can …

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The worst advice I've heard about page rank

Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Sometimes knowing why you’re …

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Losing Focus on domain authority

A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. SEO is a long-term strategy, so it sometimes takes months before …

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What factors affect a search?

First, stop assuming SEO is dead because the rules changed. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Effective content curation, better accessibility practices …

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The first choice should hosting location

If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or …

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Make the website about one thing

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Has AI changed the SEO industry for better or worse?

The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer …

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Learn where your target market is hanging out online

If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Search engines have a limited ability to recognize images, animation, video and audio. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for …

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Expand Your List

Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your …

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Keyword mapping

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. Being an authority in your niche is all about having the knowledge and …

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Do a quick Google search for the phrases

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible …

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First of all, check your web site for thin-content pages

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want …

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How do you find people who value SEO enough to pay your prices?

In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore …

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Make your existing pages longer

I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into. One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new …

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Feedback driven SEO

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your …

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Do you struggle with optimizing your blog posts for search?

Use answer boxes targets providing the best and most helpful details to visitors. This type of content and design is informed by the fast-rising use of mobile devices and other handheld tech devices. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about …

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Do not remove old content or archived news stories

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. Readability has never been more …

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Guide your customers through to the call to action

On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers …

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Avoid putting important content into your Flash elements

The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. Google is getting better every year at detecting spammer …

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Promote for links, not penalties

When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every …

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Include your primary keyword phrase in the title tag

Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down …

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Using Google’s Disavow Tool

In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able …

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Readability

Measure and monitor what is working and update your strategy on the fly. SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on …

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What does your audience expect from you?

Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much …

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Optimize page titles

It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken …

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Structure your content

The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. A mobile strategy …

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Learn SEO the hard way

You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t …

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Have a Site Map and Text-only Navigation

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. Customized information will make sure your brand …

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Some sites are not as good as they seem

he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to …

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Thin content issues might negatively impact SERP visibility

Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Search engines want publishers to show the same content to the search engine as is …

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